China news agency leases plum Times Square ad space
“This is all part of the process of China becoming global. They want to say to America, ‘Look we’re not just taking your jobs — we’re much more than that,’” said China expert Paul Markowski, president at Global Strategies-Analysis Group.
It is unclear though,5816 Style Women Boots what impact it will have in changing Americans’ perceptions, he said.
Bob Brunette, 60, from Wisconsin, sitting at a Times Square plaza,GHD Precious said he had never heard of Xinhua and didn’t care if it began advertising here.
“It’s a free country,” he said.
Daniel Woo,Mocler Boots 43, from New York welcomed the advertising initiative — especially, he said, in a tourist area. “Some people in the U.S. are biased against China, but that is because some people are ignorant,” he said.
Last January,Ronaldo soccer jersey China paid for a promotional video to appear on six giant screens in New York’s Times Square and on CNN to coincide with President Hu Jintao’s state visit to the United States. Xinhua called it a “public diplomacy campaign.”
Sherwood Outdoor, which leases the signs on 1 and 2 Times Square,CHI Camo Blue has targeted Chinese companies for a number of years, its president, Brian Turner, said in an interview. He said he hopes the Xinhua lease will be the start of more Chinese brands advertising in Times Square.
“American companies have been going into China with their products and growing abroad and we anticipate that the reciprocal effect will take place,” he said.
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